Hello There, I'm

Cindy
Anh

A Marketing Project Manager specializing in go-to-market strategy.
I turn early-stage products into first paying customers, blending brand strategy, and campaign execution. My passion lies in building things from zero, and scaling them until they take off.

See the work →

Based in Hanoi,
Working Worldwide

Sales & Business Development/Partnerships & Go-to-Market/CRM & Sales Tools/Analytics & Data/Digital Marketing/AI Productivity Tools/Sales & Business Development/Partnerships & Go-to-Market/CRM & Sales Tools/Analytics & Data/Digital Marketing/AI Productivity Tools/

[ 01 ]Business Project Management

From building ideas to shipping.

[ 02 ]Operator's Note

I build ideas. Then I sell them.

I started as a marketing project manager from building strategies, running campaigns. But long before any job title, I had a pull toward building things from scratch, cold-pitching. That instinct stuck, and it became my sales and business development edge.

At fourteen, I cold-pitched the CEOs of English centres as an unknown teenager, and turned that pitch into a recurring free summer camp for 100+ disabled and disadvantaged children. At sixteen, I founded the first Model UN conference in Vietnam's mountainous provinces which got 50 million VND in sponsorship, 100 paying delegates, 10,000+ community in one year. At eighteen during the mid-pandemic, I built an IELTS coaching practice serving 100+ students.

I had the passions to take the new brand, the strategy, the products, and ships until it scales.

[ 03 ]Career, in six chapters

Six rooms. One operator.

2019 / 2023

Diplomatic Academy of Vietnam

B.A. International Communication & Culture — Top 5% · GPA 3.62/4.0 · IELTS 8.0

Learned political and cultural foundations — how to build marketing proposals with depth, vision, and influence through cultural and behavioural understanding.

ii.

2022 / 2023

Dell Technologies APAC

Sales & Digital Marketing — OEM Solutions · Singapore & Vietnam

Learned the bridge between enterprise sales and digital marketing — and the cadence of working with global B2B customers.

iii.

2023 / 2024

UNIQLO Manager Candidate

Operations & Team Leadership — 54-person retail floor · Japan & Vietnam

Learned corporate discipline — the balance between people management and generating revenue inside a global business.

iv.

2024 / Present

Business Project Management

DarkHorseStocks · ShinobiData · SimpliDeliver · Ferrero

Founding GTM on two AI products — Singapore & India. The room where strategy collapses into shipping.

2025 / 2026

ESSEC Business School

Master in Marketing Management and Digital — Singapore & France

Building businesses holistically across marketing, operations, logistics, and entrepreneurship, and how they link together.

vi.

Online

University of Pennsylvania

Business & Marketing — Wharton frameworks for brand, pricing, and growth

Continuous marketing craft — sharpening the canonical frameworks behind brand strategy, customer value, and pricing.

[ 04 ]Marketing Project Proposals

Brand, market, and positioning.

Dyson

Designed the brand positioning and go-to-market strategy for Dyson's 2026 smart vanity hub, turning premium hair tools into an everyday beauty ritual.